IKEA states that because several folks invest a large amount of time going to their nearest shop, it really wants to reward this particular brand loyalty The largest IKEA store in Dubai is set to open up the doors of its at the conclusion of the season.
Based in Al-Futtaim’s Festival Plaza in Jebel Ali, that is slated to open up in December, the shop is going to be the next in the emirate and can be distributed more than 30,000 m sq with an additional concentrate on sustainability plus a worldwide education centre for IKEA employees.
IKEA clients in Dubai are benefitting from a brand new “Buy For your Time” campaign allowing them to discount items depending on the distance travelled towards the grocery store.
IKEA declared because several folks invest a large amount of time going to their nearest shop, it needed to reward this particular brand loyalty.
Under the “Buy For your Time” initiative, IKEA stated it’s changed its product prices into “time currency” rates depending on the common Dubai salary.
It indicates that clients are ready to purchase items with all of the moment they’ve paid over the years going to IKEA.
By using Google Maps Timeline, a characteristic which records previous routes taken, clients are ready showing the number of minutes they’ve spent on previous IKEA journeys.
This accumulated time is changed into currency to enable buyers to invest it on IKEA merchandise.
“Before the birth of the plan, we realised 2 things – some time is special today, along with numerous loyal IKEA customers invest a major chunk of it seeing the places of ours, that are sometimes far from the city centre. We believe it is just appropriate to reward our customers’ efforts by repaying them because of the time invested reaching us. It is our means of supporting the Dubai group help make the majority of each minute,” IKEA believed in a statement.
The biggest IKEA store in Dubai as well as the final department store in the UAE opened the doors of its in Jebel Ali in December.
Targeted at nearby communities like ikea Abu DhabiJebel Ali, Al Furjan, Surrounding communities and dubai Marina, the shop relies in Al Futtaim’s newest shopping mall development, Festival Plaza.